For Creators
Your First Product Recommendation: Make It Useful and Honest
Build a first recommendation around one audience, a useful fact and a clear next step. Keep personal experience, product information and commercial relationships easy to distinguish.
In this guide
Someone asks where you found your bag. A friend remembers a notebook you showed them. A question beneath a video becomes a conversation about something you use. A first recommendation can begin there: with a relevant detail and a reason another person might find it useful.
Choose one product and one audience
Start with subjects you already care about. A product belongs in your content when you can explain its relevance in your own words, not simply repeat the seller’s description. You are free to decline when that connection is weak.
Ask what the audience would need to know before choosing. A measurement, included piece, care instruction or important limitation may be more useful than broad praise. The goal is to help someone make a decision, including deciding that the item is not right for them.
Be clear about what you know
Separate personal experience from published product information. When you have used an item, describe that actual experience. When you have only read the listing, explain what interests you without implying that you have tested or worn it.
The same distinction applies to images. Use imagery you have permission to share. A generated scene can illustrate an idea, but it must not be passed off as a real test, an actual customer or evidence of a result that did not happen.
Give the recommendation a simple structure
| Part | What to explain |
|---|---|
| Who it may suit | The relevant person or use, without claiming it fits everyone |
| The useful detail | A correct measurement, feature or documented fact |
| What to check | A limitation, selected option or unanswered question |
| The next step | A clear destination for current product details |
A hypothetical bag recommendation could explain the listed dimensions and suggest comparing them with what the reader carries. It should not invent the dimensions or call the bag perfect for every journey.
Explain a commercial connection before people act
When you may earn from a recommendation, make that relationship clear close to the content. Use plain wording and the platform’s appropriate disclosure tools. Do not leave the audience to decode a vague phrase or search another page.
Read the participation, product-reward and payout terms that apply to your account and market. Posting or joining a programme does not guarantee earnings. Do not promise a discount unless the current offer supports the exact claim.
Check the destination and keep the conversation open
Open the correct sharing link before publishing. Confirm the product, selected option and destination market match the post. A recommendation is frustrating when it sends someone to a different item or to an offer unavailable in their market.
Read the caption aloud and replace language you would never use in a conversation. After sharing, answer what you know and check with the brand when a fact is missing. Treat questions as information for the next post, not as a reason to sound more certain than the evidence allows.
